In Europe the country where coffee is almost a religion has to be Italy. Drinking coffee in Italy is part of its culture – and they have different ‘rules’. Espresso is a quick ‘fix’ and usually drunk standing at the coffee bar. Cappuccino and caffé latte are … [Read more...]
How critical can translation be?
If you’re operating in your native country everyone speaks your language so documentation, signage and online material doesn’t need translation – or does it? What happens if your organisation has visitors whose English isn’t particularly good? Is that their … [Read more...]
The language of art
In 2015 the Brandler Galleries sponsored the Translation Challenge and we talked to John Brandler about his perspective on the Challenge and the role of translation in the world of Art. Why did you decide to sponsor the Translation Challenge? “I … [Read more...]
5 mistakes international exhibitors make
If you’re planning to exhibit at a trade show or exhibition in another country don’t fall into any of these traps and you’ll have a much more successful experience. 1: Ignore Social media People who were planning to attend anyway may happen to pass by your … [Read more...]
Preparing to go global
Most people imagine that first you build your business in the local market, then take it national and finally global. However, the Translation Challenge’s first sponsor had a very different experience! Jane Malyon launched the English Cream Tea Company and … [Read more...]
