Most people imagine that first you build your business in the local market, then take it national and finally global. However, the Translation Challenge’s first sponsor had a very different experience! Jane Malyon launched the English Cream Tea Company and … [Read more...]
Linguistic gymnastics
If your school English lessons are lost in the mists of time you probably know what grammar is all about, but what about syntax, semantics, synonyms, antonyms, rhetoric, not to mention punctuation? Even people who are good at English struggle with some of these … [Read more...]
Cultural hazards
When you visit another country, you need to be aware of their culture and the behaviour that is expected. There are so many pitfalls to negotiate and it’s easy to offend your business connections by simply being unaware of a cultural taboo. For instance, did … [Read more...]
Off on your travels
To make an impact in a foreign market-place it is often essential to visit that country. This may be for a trade show or exhibition, a business expo, a visit organised by your Chamber of Commerce to introduce you to specific foreign markets or a … [Read more...]
When is a bow not a bow?
A huge percentage of translation work involves English, one way or another. And there lies a challenge. English is a complex and rich language, with many irregularities with many words with similar, but subtly different, meanings and also words that look the … [Read more...]
