If you’re not familiar with brand name checking, effectively it’s doing due diligence on a new brand, product or company name to ensure it works in other languages. If you launch a new brand and choose a name that doesn’t work in a market you go … [Read more...]
What did you say?
Translation is not a precise science – there are so many phrases that simply don’t translate literally and it’s so easy to use a word that sounds right, but turns out to be something completely different. There are many colloquial sayings – not only in English … [Read more...]
When a system needs to be broken!
In Europe the country where coffee is almost a religion has to be Italy. Drinking coffee in Italy is part of its culture – and they have different ‘rules’. Espresso is a quick ‘fix’ and usually drunk standing at the coffee bar. Cappuccino and caffé latte are … [Read more...]
Are you going to attend the UK Language Industry event of the year?
This year TTC wetranslate UK and Turkey are going to attend ATC Language Industry Summit 2018 which will take place in Cardiff between 20 – 22 September. We see it as a great opportunity to meet new faces and catch up with our friends within the language … [Read more...]
How critical can translation be?
If you’re operating in your native country everyone speaks your language so documentation, signage and online material doesn’t need translation – or does it? What happens if your organisation has visitors whose English isn’t particularly good? Is that their … [Read more...]
The language of art
In 2015 the Brandler Galleries sponsored the Translation Challenge and we talked to John Brandler about his perspective on the Challenge and the role of translation in the world of Art. Why did you decide to sponsor the Translation Challenge? “I … [Read more...]
