Brand Name Checking
If you’re planning to launch a new brand or product in global markets, it’s essential to make sure that the name is culturally appropriate for the target market.
A brand or product name which sounds great in your native language could inadvertently translate into something that sounds offensive or it could be too difficult to pronounce in other languages.
Our in-country linguists carry out extensive analysis of your brand or product name to make sure that there are no negative connotations associated with it: whether cultural, political, religious or linguistic.
Alongside the cultural and linguistic checks, our linguists can perform research in the target market, to ensure none have similar brand names to yours.
This helps you avoid any costly mistakes when launching your brand or products overseas.
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