Book
Good Business in any Language
Some businesses thrive globally, and others don’t…
‘Good Business in any Language’ is written by Levent Yildizgoren, based on his experience working with dozens of companies over the last 30 years. While some companies can be very successful in international trade, some businesses never realise their true potential. There are some best practices to follow and many mistakes to avoid.
The book is based on the LINGO model developed by Levent. LINGO provides 5 simple steps to grow your business globally.
Why international trade
Despite the pandemic, world trade volume is to increase by 8% in 2021 and e-commerce volume will be over $6 trillion in 2022.
With the Internet, payment gateways, international delivery networks and the development of e-commerce platforms it is possible to get to markets that were beyond the reach of many SMEs previously.
Today going global is no longer a luxury, it is a necessity. But it requires a global mindset and methodology to follow.
This book is for you:
- if you are already selling globally, but not getting high returns on your investment
- if you are looking to expand to new export markets, but not sure which one to choose
- if you have never traded globally but would like to get started.
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Businesses should never depend on a single client – so why depend on a single marketplace? Take your business global – 5 simple steps LINGO model shows you how!
Take your business global - 5 simple steps LINGO model shows you how!
Businesses should never depend on a single client – so why depend on a single marketplace? But ‘export’ can be a scary word. Many SMEs think it’s only for large companies – this book blows that myth out of the water!
A practical guide to getting started in the global marketplace with a simple, 5-step model (LINGO) that takes you from checking out the potential through to being fully operational.
This book is essential reading for SME executives who are looking for smart ways to grow their business globally.
Take your business global - 5 simple steps LINGO model shows you how!
‘As always, Levent offers sensible and relevant advice in this book. Make this your essential reading if you are trading internationally’About the Author
Levent Yildizgoren started his working life as a camera operator in the printing industry, where he spent 15 years working in various positions from production manager to studio manager for pre-press graphic production. He is the co-founder of TTC wetranslate Ltd, a multi award winning translation and localisation company formed in 1992.
He has been in the language industry for almost three decades and he is a PRINCE2 qualified project manager, mentor, and a visiting lecturer at the University of Essex.
Following a life changing accident in December 2009 where Levent had to spend a year seriously restricted mobility, Levent’s focus moved towards helping and supporting others around him and his industry.
Under TTC wetranslate’s umbrella, Levent has organised the Translation Challenge competition for the last 8 years. This involves translation students from three different universities taking part in real-life projects. Taking part in this competition has made a huge impact on hundreds of students over the last 8 years.
Levent also has a podcast channel called “Thrive in Global Markets” where he interviews successful business executives, published authors on going global, business growth and cultural matters.
