Brand Name Checking
The Challenge The project was for multilingual brand name checking and our project management team assembled with all their usual enthusiasm! The project covered 206 possible names and many more phrases and words associated with the product. The client … [Read more...]
Are you up for the challenge?
We’re launching the 6th Translation Challenge at the University of Essex on 16th January 2019. This gives language students the opportunity to work on a real-life translation challenge and get a taste of what life as a translator is like. To make this possible … [Read more...]
Reaching an international audience
This is a cautionary tale that we hope will give you food for thought when you get an offer that is ‘too good to refuse’. James was looking to expand his business into overseas markets and when he was researching the best place to start, came across an … [Read more...]
How does brand name checking work?
If you’re not familiar with brand name checking, effectively it’s doing due diligence on a new brand, product or company name to ensure it works in other languages. If you launch a new brand and choose a name that doesn’t work in a market you go … [Read more...]
