How many languages are in India? Which should you target?
India’s linguistic diversity is not just fascinating; it’s a key to unlocking one of the world’s fastest-growing economies. With over 120 languages and 19,500 dialects, the challenge of localising content can seem daunting. Yet, this diversity offers a unique opportunity for businesses aiming to tap into India’s burgeoning market.
Why focus on India?
It’s set to surpass China as the most populous nation, coupled with a booming economy and a digital revolution that’s rapidly expanding the consumer base. However, success in this vibrant market demands more than just translating content into Hindi and English, India’s official languages.
English is widely spoken in India. However, it is not usually enough to keep your content in English. According to research by Google and KPMG, 66% of internet users in India use local languages other than English.
Localising for India means diving deep into its rich tapestry of languages. With 22 officially recognized languages, each dominant in different states, understanding regional linguistic nuances is crucial. English is widely spoken in India. However, it is not usually enough to keep your content in English.ย
According to research by Google and KPMG, 66% of internet users in India use local languages other than English. For instance, targeting Kerala which has a population of over 35 million people, requires content in Malayalam, spoken by over 95% of its population.
Effective localisation goes beyond mere translation; it’s about connecting with the audience in a language that resonates with them culturally. This approach not only builds trust but also loyalty, paving the way for businesses to thrive in India’s dynamic market.ย
In essence, mastering India’s linguistic complexity is not just an option but a necessity for global businesses eyeing expansion in this economically promising landscape.
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