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Good Business in any Language
Some businesses thrive globally, and others don’t…
‘Good Business in any Language’ is written by Levent Yildizgoren, based on his experience working with dozens of companies over the last 30 years. While some companies can be very successful in international trade, some businesses never realize their true potential. There are some best practices to follow and many mistakes to avoid.
The book is based on the LINGO model developed by Levent. LINGO provides 5 simple steps to grow your business globally.
This book is the exporters bible
Good Business in Any Language is the exporters bible and it should be in every DIT ITA’s briefcase, when first discussing exporting with a client. This is perhaps the best publication available when it comes to tutoring.
Even for seasoned global practitioners...
The LINGO methodology helps simplify what can be a complex process – giving a clear framework, to both balance risk and capitalize on opportunities. It serves as a practical guide to the global world we work in.
Man on a mission
Good Business in any Language is packed full of clearly set out practical advice, which should find its way onto every exporter’s desk, to be used as the ‘go-to’ reference guide.
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Levent Yıldızgören is the author of the Amazon bestseller “Good Business in Any Language”. He has over 30 years of language industry experience.
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