Brand name Checking Case Study
Check out how our team of experts can help you with brand name checking so that your brand name is memorable, unique, and culturally appropriate for your global audience.
Client Success Story
The Challenge
The project was for multilingual brand name checking and our project management team assembled with all their usual enthusiasm!
The project covered 206 possible names and many more phrases and words associated with the product.
The client wanted to check 21 countries for all these names and phrases and requested two linguists for most of the languages. Although more than one country may use the same language there are local versions to take into account; for example, Algeria, Bahrain, Libya, Mauritania, Morocco and Yemen all use Arabic, but each has subtle differences in usage. Ghana, Mauritius and Zambia all use English – but each country has their own version, almost like a dialect that must be taken into account. Rwanda needed everything checking for both Kinyarwanda and Swahili.
The Solution
We used 39 linguists, all native speakers for the target languages. In addition, there were some rare languages such as Dhivehi and Montenegrin, for which TTC project managers successfully found translators for these too within the very limited timeframe – which was probably the biggest challenge.
Successfully managing many linguists in different time zones, ensuring, where two linguists were involved, that their results were cross-matched and checked carefully and delivered on time proved that our project managers are the very best.
The Client
Our client is a large international brand consultancy. For legal and confidentiality reasons,we are not able to disclose their name.
“We knew that this was a complex and urgent project with multiple checkers acrossseveral hard-to-find languages. It was an extremely complicated one but TTC wetranslatehandled everything swiftly and smoothly, ensuring a very successful outcome for us andour client as well. Thank you again on behalf of all of us for the great work–we willdefinitely be interested in working with your team again in the future!”
Client’s Project Manager
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Abigail Hatter
Managing Director
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