Why your startup needs a brand name check before your seed round

The name of your brand, service, or product may be the last thing on your mind when working on your big idea. You’re fully focused on getting the best version out.

However, brand names are critical, especially when your product or service is intended for use in multiple countries (as is the case for most brands today).
Thinking beyond your own country is arguably the most important contribution you can make to your business.

👉 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 5 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐬𝐤 𝐭𝐨 𝐜𝐡𝐞𝐜𝐤 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐦𝐞’𝐬 𝐬𝐮𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲:

* Does the name have any negative connotations?
* Is it easy for native speakers to pronounce?
* Does it mean anything in the native language?
* Is the name already used by a major brand or product in that country?
* How suitable is the name for the target country?

When it comes to selecting a suitable name, don’t be surprised if you receive conflicting feedback from different cultures. Your favourite name could have a negative meaning in one culture, while it may sound neutral in another.

Having multiple name options before choosing one can be very helpful. On the other hand, checking a single name or multiple names makes little difference in cost.

So, it’s always a good idea to shortlist 3 to 5 names to ensure you select the most suitable one across different countries and cultures.