Diversify Your markets: A Lesson from the UK-USA Trade Turmoil

In April 2025, the Trump administration imposed a 10% tariff on most UK goods exported to the United States. As reported in Reuters and The Independent in June this year, this sudden policy shift led to a record £2 billion drop in UK exports to the US in just one month, a 33% decline from March. The impact was felt across various sectors, including food and drink, chemicals, and automotive industries.

Such volatility underscores a crucial lesson for businesses: relying heavily on a single market can be a great disadvantage. When trade policies change abruptly, companies with limited market diversification are particularly vulnerable.

To mitigate these risks, it’s essential to adopt a strategic approach to international expansion.

In my book, 𝐆𝐨𝐨𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝐀𝐧𝐲 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞, I introduce a 5-step LINGO model that takes you from checking out the potential through to being operational.

LINGO emphasises:
L: Learn the market. This explains what you need to know to evaluate the market potential.
I: Information gathering. This outlines the general structure to research a new market.
N: Navigate the market. This is the process for going deeper into a specific market.
G: Go operational. This takes you from theory to practise.
O: Open for business. This is where you put your KPIs in place to monitor your performance and growth.

By embracing the LINGO model, businesses can build resilience against market shocks and position themselves for sustainable international success.

Download the PDF free: https://lnkd.in/dfVNi5nn or order a hardcopy from Amazon.