Arabic Website Localisation

The challenge

Rednet IT is one of Profajā€™s clients and they required an Arabic website localisation for their English website to appeal to an Egyptian audience. Ā There was a tight deadline and they wanted the costs and turnaround time for this project to enable them to sail with confidence in the Egyptian market.

The solution

TTC wetranslate immediately put a team of project managers together to look into this request. With the latest technology, TTC project managers knew that the answer to speedy calculations and implementation of localisation lies in automation tools. TTC advised Profaj of the information they wanted and it was all systems ā€˜goā€™.

With the client’s permission, TTC set up their automation tools which connected their WordPress website to TTCā€™s translation management system. TheĀ  TTC team went ahead with the localisation using professional and experienced translators from the culture of the target audience.

When the translation and the quality assurance stages were completed the website was imported back with a click!

After the website had been imported, the Profaj Webmaster and TTCā€™s project manager worked together on minor revisions to make it 100% functional in Arabic (such as widget content importation, right-to-left adaptation of texts and made sure links worked accurately.

The project managers and the translators also ran a visual check of the completed Arabic website and it was delivered to the Profaj ready for delivery to their client.

The feedback

ā€œEven though Arabic is one of the challenging languages to localise, TTC wetranslateā€™s experienced translators, project managers and their strong technological infrastructure enabled us to localise our clientā€™s website easily and in a very short timeframe.

When we showed the website to the Arabic target audience for checking, they found it flawless. We are very happy to work with a solution partner that makes our lives so much easier.ā€

The clients

Profaj Digital Advertising Agency is a Turkey based professional advertising agency specialising in internet ads, social media and SEO services who works with over a thousand clients internationally since 2011.

www.profaj.com/

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