Rednet IT is one of Profaj’s clients and they required their English website to be fully operational in Arabic to appeal to an Egyptian audience. There was a tight deadline and they wanted the costs and turnaround time for this project to enable them to sail with confidence in the Egyptian market.
TTC wetranslate immediately put a team of project managers together to look into this request. With the latest technology, TTC project managers knew that the answer to speedy calculations and implementation of localisation lies in automation tools. TTC advised Profaj of the information they wanted and it was all systems ‘go’.
With Rednet’s permission, TTC set up their automation tools which connected their WordPress website to one of TTC’s main Computer Assisted Translation tools. Using the CAT analysis and leveraging specialised translation memories, TTC produced a wordcount and went ahead with the localisation using professional and experienced translators from the culture of the target audience.
When the translation and the quality assurance stages were completed the website was imported back with one click only!
After the website had been imported, the Profaj Webmaster and TTC’s project manager worked together on minor revisions to make it 100% functional in Arabic (such as widget content importation, right-to-left adaptation of texts, proper linking etc.
The project managers and the translators also ran a visual check of the completed Arabic website and it was delivered to the Profaj ready for delivery to their client.
“Even though Arabic is one of the challenging languages to localise, TTC wetranslate’s experienced translators, project managers and their strong technological infrastructure enabled us to localise our client’s website easily and in a very short timeframe.
When we showed the website to the Arabic target audience for checking, they found it flawless. We are very happy to work with a solution partner that makes our lives so much easier.”
Profaj Digital Advertising Agency is a Turkey based professional advertising agency specialising in internet ads, social media and SEO services who works with over a thousand clients internationally since 2011.
Rednet IT is an international professional services company implementing Enterprise Resource Planning (ERP) systems and Compliance Management Solutions since 2013.