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Company websites are often the first point of contact for potential customers. Most companies make reasonable effort to make their website a good representation of themselves. This is particularly important for e-commerce websites. But somehow when it comes to attracting customers in international markets, most company owners assume that language of the country will not create a barrier for visitors’ engagement. Unfortunately visitors do not engage with websites if they do not understand the product or service offered. Websites that are localised for the target countries enable customer engagement. Because visitors receive the information in their own languages. It is important that the localisation process is managed and avoiding the top mistakes will save time and money for the company. Avoid the website localisation mistakes below and engage with your visitors.