If you want to sell internationally, you need to speak your customer’s language.
More British companies are expanding overseas than ever, but surprisingly many do not feel the need to translate their marketing materials for their new markets. While many people around the world speak English this still only accounts for 27% of the total population. Other top languages in ecommerce include Russian, German, Japanese, Spanish and Chinese.
Although you may think your English language website can be accessed by anyone around the world, customers will be more likely to stay if they can see all the relevant information they need in their own language.
Visitors coming to your site will want to read more information before they commit to buying a product. If your product is expensive or technical, they will be looking for detailed information before they are comfortable enough to buy.
If they cannot find it, you will experience a high bounce rate as visitors leave your site in search of a provider who can fulfil their expectations.
Remember, competition is growing and if you cannot offer a website in a local language, the chances are your competitors will.
Translation services, therefore, are more than just a nice to have; they are essential to achieve a higher return on investment for your international markets.
Our specialist services
Our team of specialists can work with any type of content including:
- Sales material
- Web content
- Technical manuals
- Business material
- Legal documentation
By helping you represent your company and product in the best possible way to new markets, we will help you improve your engagement with international customers. You will be able to offer them the same great customer experience you also offer to your domestic clients.
So, whether you are looking to continue your business expansion or if you are experiencing tough market conditions at home, a good translation service is the crucial first step in your international expansion.
Just 27% of the world’s population speaks English which means you could be missing out on potentially valuable sales.
Increase sales and revenue by ensuring your international customers enjoy the same customer experience as your domestic clients.
Worried about the uncertainties of Brexit or the pandemic? Protect yourself against volatility at home by accessing new markets.
If you’ve reached the limit of your growth at home, it’s time to expand into exciting new international markets.
Improve your communications with your international customers, develop new opportunities and boost your return on investment.