TTC wetranslate, in association with Ready to Supply the City, hosted an informative ‘Grow your e-commerce website globally’ workshop on 22 October 2015. We held it at our London base, right next to Trafalgar Square.
After consultation with those registered to attend in the weeks leading up to the event, we informed the speakers about what their audience wanted to know, allowing them to deliver highly relevant and helpful presentations.
Gary White from CBHC Chartered Accountants started the workshop, doing a fine job as master of ceremonies. He asked the guests to introduce themselves and then handed over to our speakers.
Levent Yildizgoren: ‘How to localise your website for another country’
TTC wetranslate’s Managing Director spoke about how to adapt an e-commerce website for a foreign audience. This included the benefits of selling globally, the importance of good use of language (featuring some amusing images of what to avoid), cultural awareness, being ‘glocal’ and how to adapt a website’s content and products for the target country.
Shireen Smith: How to protect your intellectual property and trademark internationally
Shireen, an intellectual property lawyer at Azrights, delivered an insightful talk about protecting your company’s brand overseas. She advised the audience on topics such as choosing the right name for your trademark, international schemes of protection, cybersquatting and domain names.
She raffled two copies of her recently published book ‘Intellectual Property Revolution’, which proved to be very popular, due to the useful business knowledge they offer.
David Miles: How to test the market on a budget
The ‘Business Training Made Simple’ Managing Director taught attendees how to direct more traffic to their e-commerce sites.
He shared his expertise on how to get the best out of Adwords, how to adapt website content in order to convert more visitors, and case studies, including one small business who invested £470 and quoted £27,000 of new business within 10 weeks.
Feedback
The event was a success with over 25 people from a wide variety of businesses attending, and the response has been great. We even had people travelling from as far as way as York. The audience was engaged throughout and had a lot of material for the Q&A session.
One guest called us the next day to compliment us on the workshop, expressing how much she enjoyed it, saying it’s a shame it wasn’t an all-day event.
Access the presentations
Following popular demand, we have made copies of the three presentations available at the links below:
Levent Yildizgoren’s presentation ‘How to localise your website for another country’
David Miles’ presentation ‘How to test the market on a budget’
Any questions?
Thanks again to the speakers for their contribution, all the guests for coming and Ready to Supply the City for their support in helping make this workshop a triumph.
If you have any questions regarding any of the above or would like to be informed for any future events please contact Doug Kelly at hello@ttcwetranslate.com.
