This post is also available in: Türkçe (Turkish)
Eliminate the embarrassment factor
If you’re planning to launch a new brand and intend to operate in a global marketplace it’s wise to ensure that your brand name translates well into other languages.
There are plenty of examples where brand names in one language have been seriously embarrassing in another. You really don’t want the blot on your reputation – and all the expense and effort of rebranding and relaunching.