Get your message on target in any language
In the translation business there’s far more to consider than simply getting the message right. The famous translation for Electrolux for their US ad campaign:
… is a prime example! The translator hadn’t considered that this can mean something entirely different to most Americans. An expensive ad campaign had to be ditched soon after launch.
The translation of your marketing message needs an understanding of the colloquialisms and slang in the target language – and that’s where our team excels. You’ll be working with someone who is usually translating into their native language – so they’ll spot this kind of issue long before you spend money on print, broadcast media and PR.