If you’re expanding your market overseas there are plenty of things that need to be included in the plan. As a translation company you know we’re going to suggest that your marketing material is in the languages of the countries you’re targeting – and, of course, … [Read more...]
Are you up for the challenge?
We’re launching the 6th Translation Challenge at the University of Essex on 16th January 2019. This gives language students the opportunity to work on a real-life translation challenge and get a taste of what life as a translator is like. To make this possible … [Read more...]
Reaching an international audience
This is a cautionary tale that we hope will give you food for thought when you get an offer that is ‘too good to refuse’. James was looking to expand his business into overseas markets and when he was researching the best place to start, came across an … [Read more...]
How does brand name checking work?
If you’re not familiar with brand name checking, effectively it’s doing due diligence on a new brand, product or company name to ensure it works in other languages. If you launch a new brand and choose a name that doesn’t work in a market you go … [Read more...]
What did you say?
Translation is not a precise science – there are so many phrases that simply don’t translate literally and it’s so easy to use a word that sounds right, but turns out to be something completely different. There are many colloquial sayings – not only in English … [Read more...]
When a system needs to be broken!
In Europe the country where coffee is almost a religion has to be Italy. Drinking coffee in Italy is part of its culture – and they have different ‘rules’. Espresso is a quick ‘fix’ and usually drunk standing at the coffee bar. Cappuccino and caffé latte are … [Read more...]
